Welcome to the First Issue of Sales Source

A news publication for the Broker & Sales community of CareFirst BlueCross BlueShield (CareFirst)

As you are already aware, last year Blue Cross and Blue Shield of Maryland and Blue Cross and Blue Shield of the National Capital Area announced they had formally affiliated.

Beginning in January 1999, the company launched a series of broadcast commercials and newspaper advertisements throughout the regional market announcing our new trade name - CareFirst BlueCross BlueShield.

A major goal of CareFirst is to position the company as one that "makes health care easier." To that end, we have created Sales Source, a newsletter that will provide you with the information you need to continue to provide your customers with the quality, cost-effective health care on which they have come to depend.