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Generic
Drugs May Save You Money | Brand
vs. Generic Costs | Why
Brand Name Drugs are Expensive | Facts
About Generics | What
CareFirst is Doing to Control Drug Costs
Why are Brand Name Drugs so Expensive?
 Drug
companies spend billions of dollars targeting consumers through advertising.
This means you often spend more money on prescription drugs. Generic drugs can
cut your costs.
In 2005 pharmaceutical manufacturers spent more than $3 billion
on direct-to-consumer TV, radio and print ads -- that's more than fast food
and wireless companies spent in 2005.
Pharmaceutical companies spend twice as much on marketing, advertising and
administration as on research and development, according to a study by the consumer
health organization Families USA.
Talk to your doctor about switching to cost effective generic drugs.
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