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BALTIMORE, MD (June 22, 2008) - CareFirst BlueCross BlueShield (CareFirst) has named Kevin C. O'Neill as Senior Vice President of Strategic Managed Care Initiatives. The newly created position will lead CareFirst's efforts to reshape health care delivery and reimbursement practices.

"Kevin's 20-plus years of experience as a managed care executive will be instrumental to CareFirst as we work to transform care delivery and associated reimbursement practices," said David D. Wolf, CareFirst Executive Vice President of Medical Systems and Corporate Development. "Kevin has a wealth of experience and a great familiarity with our market, both of which will help us tackle these complex issues."

Prior to joining CareFirst, O'Neill was the Divisional Senior Vice President of Health Care Management for BlueCross BlueShield of Illinois. From 1997 until moving to the Illinois Blue, O'Neill worked for CareFirst in various roles, including Vice President of Medical Affairs and Network Management. O'Neill has also previously held leadership roles with United Healthcare and Kaiser Permanente.

O'Neill has a Bachelor of Arts in Accounting from Loyola College of Maryland and a Project Manager Certification from the Project Management Institute.

In its 72nd year of service, CareFirst, an independent licensee of the Blue Cross and Blue Shield Association, is a not-for-profit health care organization which, through its affiliates and subsidiaries, offers a comprehensive portfolio of health insurance products and administrative services to nearly 3.4 million individuals and groups in Maryland the District of Columbia and Northern Virginia. Through its CareFirst Commitment initiative and other public mission activities, CareFirst supports efforts to increase the accessibility, affordability, safety and quality of health care throughout its market areas. In 2008, its community giving topped $41 million for its market region.

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