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OWINGS MILLS, MD (July 21, 2008) – CareFirst BlueCross BlueShield (CareFirst) has selected Alok Gupta, Ph.D., to fill the role of Senior Vice President and Chief Information Officer.  Gupta will oversee the direction and delivery of all information technology systems in support of CareFirst’s operations.  He joins CareFirst from Siemens Healthcare where he was Vice President and Global Head for Computer-aided Diagnosis & Knowledge Solutions Business. 

  “Technology goes to the very heart of providing our members with the information, access and service they need to efficiently manage their health care,” said Chet Burrell, CareFirst President and Chief Executive Officer.  “It also is a critical tool in working with health care providers and our many other business partners.  Alok’s deep experience in health care technology and innovation with a global leader in the industry will prove invaluable as CareFirst upgrades its information technology capabilities.” 

 In his 11 years at Siemens, Gupta served various positions, including leading in-house development of core technologies in support of Siemens’ image processing, data mining and computer-assisted design systems. 

As CareFirst’s Chief Information Officer, Gupta will report directly to Burrell.

Gupta holds Master’s and doctoral degrees in Computer and Information Science from the University of Pennsylvania, as well as a Masters of Business Administration from the University’s Wharton School of Business. 

In its 71st year of service, CareFirst, an independent licensee of the Blue Cross and Blue Shield Association, is a not-for-profit health care organization which, through its affiliates and subsidiaries, offers a comprehensive portfolio of health insurance products and administrative services to nearly 3.3 million individuals and groups in Northern Virginia, the District of Columbia and Maryland.  Through its CareFirst Commitment initiative and other public mission activities, CareFirst supports efforts to increase the accessibility, affordability, safety and quality of health care throughout its market areas.

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