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CareFirst BlueCross BlueShield Receives National Award for Member Loyalty |
| Recognition Shows Customer Satisfaction for 2007
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OWINGS MILLS, MD (March 14, 2008) - CareFirst BlueCross BlueShield today announced that it has received the Blue Cross and Blue Shield Association’s (BCBSA) Brand Excellence Award for developing and enhancing the overall Blue Cross and Blue Shield brand image. CareFirst has been recognized for having a high member retention rate over the past year. The Brand Excellence Award reflects CareFirst’s commitment to providing superior services and products to its members, providers and marketplace.
“We are proud to be recognized by the BlueCross BlueShield Association for our ongoing commitment to customer satisfaction,” said Gregory A. Devou, CareFirst’s Executive Vice President and Chief Marketing Officer. “CareFirst members count on high-quality and affordable health care, and strong membership retention is evidence that we are meeting their needs.”
The Blue Cross and Blue Shield Association is a national federation of 39 independent, community-based and locally operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for more than 100 million individuals – one-in-three Americans. For more information on the Blue Cross and Blue Shield Association and its member companies, please visit www.BCBS.com.
In its 71st year of service, CareFirst, an independent licensee of the Blue Cross and Blue Shield Association, is a not-for-profit health care company which, through its affiliates and subsidiaries, offers a comprehensive portfolio of health insurance products and administrative services to 3.2 million individuals and groups in the District of Columbia, Maryland and Northern Virginia. Through its CareFirst Commitment initiative and other public mission activities, CareFirst supports efforts to increase the accessibility, affordability, safety and quality of health care throughout its market areas.
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