Keeping Health Care Affordable

Introduction | Resources

Introduction

Public Education Campaign

One of the most effective long-term ways to manage the rising cost of health care is to engage your employees. The premise is simple - if your employees become smarter health care consumers and live healthier lives, it might prevent serious health problems down the road. And that, in turn, can help keep your health insurance premiums from rising so quickly.

We can do it together.

An education campaign designed for your employees.

As part of our public education campaign on health care costs, we have developed a campaign specially designed to inform employees about how health insurance works, why costs are rising -- and everyday choices they can make to help keep health care affordable.

A full range of research-based materials, including prepared articles, e-mails and print ads are available for your use to support your own in-house health care cost campaign.

Providing messages and artwork to your group gives you the opportunity to raise awareness among your employees about factors that are driving today's health care cost. The campaign includes safety and wellness information such as the benefits of walking, health diets, buckling up, etc.

There's no cost for the messages and artwork. Your group can integrate the messages into existing communications at little or no cost. Or you can print some, or all of the materials, at your company's expense.

We'd like to hear from you. Please let your CareFirst representative know how you're using the Cost of Care Campaign messages at your company.