You live in Baltimore. You work in Washington, D.C. For you, going to a primary care physician near your office is most convenient. But, for the rest of your family, a doctor nearer your home is best. CareFirst understands this and has introduced an innovative solution. The company’s promise to its customers is to make health care easier — so that each of our 3.1 million members can achieve and maintain the best possible state of health.

The new generation of health care is the age of e-commerce, of diverse lifestyles, of mobility and change. And, at CareFirst, the new generation of health care is CareFirst BlueChoice — our new, regional HMO introduced in 2001. It offers the first truly regional network of physicians and hospitals serving Maryland, the District of Columbia and Northern Virginia. Members can choose a physician where they live, where they work, or anywhere in between. The superior health care benefits that CareFirst members have come to rely upon lie at the core of the new CareFirst BlueChoice product.

CareFirst BlueChoice reflects CareFirst’s commitment to preventive care. It is designed to encourage members to be aware of good health practices, early detection of disease and early treatment. Annual routine medical examinations are encouraged as well as childhood immunizations, check-ups and all prenatal and postnatal care. CareFirst BlueChoice is consistent with the company’s front-line strategy to curb the rising cost of health care: maintaining good health is far less costly than the struggle to regain it. CareFirst BlueChoice also carries forward the CareFirst tradition of quality care. The National Committee for Quality Assurance (NCQA) has awarded CareFirst BlueChoice its highest possible quality rating foran HMO, “Excellent.” BluePreferred also was awarded NCQA’s highest accreditation rating for a preferred provider organization.