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CareFirst
BlueCross BlueShield (CareFirst) stands on the threshold of a new
generation of health care. Medical technology, innovation, the health
care needs of our members and the changing nature of the marketplace
are redefining what health care means and how it is provided. Hardly
a day passes without a report of some new medical discovery, groundbreaking
health practice or updated health plan strategy. Why so much activity?
Why so much change?
The answer is simple. A new generation of health care is rising.
Innovative medical procedures, miracle drugs and tools of technology
are making health care more effective, but also more complex and
more expensive. This new generation of health care forges a link
between good health and good life. It celebrates one’s sense
of well being and active involvement — regardless of age —
and rewards us with strength, security and confidence about the
future.
CareFirst
is changing, too — in fact, redefining itself — to be
a part of this new generation. The transformation requires that
we build upon the firm foundation of our past, preserving the consumer
trust and security long identified with the Blue Cross and Blue
Shield brand. Beyond that, we must commit substantial resources
to accommodate the future, adopt new ways of doing business and
offer new products and services to a market with heightened expectations.
Most importantly, however, this challenge requires CareFirst to
remain clearly focused on the needs of our customer accounts, our
members and the communities we serve.
That focus is the core strategy driving CareFirst’s growth
and underlies the achievements of 2001 as proudly set forth in this
report.

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