CareFirst’s proposed conversion and acquisition by WellPoint has prompted many questions. But the one heard most often is: What does it mean for me? Whether you are a member, a business customer, an associate, a health care professional, or a resident of one of the communities we serve, there are distinct benefits to CareFirst’s conversion and acquisition.

Initially, there will be little change. Our members will continue to receive the best possible health care provided by the more than 24,000 primary care physicians who now participate in the CareFirst networks — 80 percent of all medical professionals who practice in our service area. CareFirst members will continue to have local health care decisions made by their local “Blues” plan.

Over time, we will be better able to address those issues that our customers have indicated are most important to them — prompt and efficient handling of phone calls; questions addressed more efficiently; extended hours of service to fit their schedules, and electronic enrollment, physician selection and claims status checks.

All of these improvements are possible – but they require investment. As a not-for-profit, CareFirst has limited resources to invest in such service improvements. But, as part of WellPoint, we will have greater resources available to upgrade our technology and service because the costs related to such investment will be spread over a larger membership.

CareFirst will also be better able to develop and offer new products that meet the specific needs of individuals, families and small groups with a choice of deductibles, co-pays and plans. WellPoint excels in developing such innovative products. For example, WellPoint’s EmployeeElect product offers small groups (five employees or less) nine different standardized options from which to choose. For the individual policy holder who buys his/her own coverage, the FamilyElect product allows each member of a covered family to pick whatever product best meets his/her particular needs.

Perhaps most importantly, CareFirst will be better positioned to limit future increases in premiums. As health care costs continue to rise, no insurer alone can control premium increases. But, the economies of scale and operating efficiencies that can be realized by joining with WellPoint should help us manage future premium increases.