Trust is the essence of health care. It lies at the core of the patient/doctor relationship. It forms the basis of the provider/payer partnership. It frames the sense of commitment that CareFirst makes to each customer account and to every member. We care about preventing illness and about working to maintain the life-long good health of all those who put their trust in us. Our front-line strategy to curb the rising cost of health care is simple: maintaining good health is far less costly than trying to regain it. Trust, financial stability and a shared interest in the well-being of those with whom we do business - some of the reasons nearly a third of those with health insurance coverage in our marketing area have selected us as their health care company.