- We conduct ourselves with integrity and honesty in all our relationships.

- We place the needs of our customers first and will anticipate those needs as they change over time. Our goal is to exceed our customers' expectations.

- We respect our associates and seek to attract, retain, educate and motivate them while providing opportunities for personal growth and career advancement. We communicate honestly, openly and with sensitivity to all associates. We honor the diversity of our work force.

- We seek partnerships and relationships that provide tangible, measurable value to our customers.

- We offer value to every customer every day.

- We offer quality health care to our members at the right time and in the right setting. We serve as their guide to better health.

- We strive to price our products to be competitive and profitable. We will manage our financial position to provide security for our members and to foster corporate growth.

- We are committed to community leadership and support, focusing particularly on health care needs.